There is no question that distracted driving is a danger for drivers across the United States. However, in spite of what we know, distracted driving behavior is on the rise, according to recent data from the AAA Foundation.

One staggering takeaway from the report is a 30% spike in drivers that are using a cell phone while on the road since 2013.

The AAA annual Traffic Safety Culture Index survey also points to other dangerous behaviors on the rise including drivers operating a vehicle while under the influence of drugs or alcohol, and aggressive driving.

Other AAA report findings include:

—78 percent of drivers know that texting while driving is dangerous but still engage in this behavior 

—58 percent of drivers are fully aware of the dangers to themselves and other vehicles on the road when they are using a cell phone while driving

—49 percent of today’s drivers admitted to holding onto a hand-held device while behind the wheel

—35 percent of drivers still continue to send text messages and even emails while on the road

The data points to awareness of the dangers of distracted driving but the inability to react and take steps to curb bad behavior.

SIG Insurance will be following up with a blog next week as part of April is Distracted Driving Awareness Month with tips on how you can take action to protect yourself and other drivers on the road.